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MYDATA UK succeeds in 2008, then expands again!
Following a very successful year in 2008, when it sold no fewer than 16 pick-and-place machines to both new and existing customers in the UK, SMT expert MYDATA has announced that it is further strengthening its UK organisation by appointing Adrian Short as a New Business Sales Manager. This brings the total strength of the MYDATA UK team to 13, maintaining its status the largest dedicated SMT sales and support team in the country.
In his new role, Adrian, who has a long and successful track record in the SMT industry, will help MYDATA automation Ltd to maintain and enhance the company’s renowned levels of customer service and support as its UK user base continues to grow.
Commenting on its success despite the difficult economic conditions, MYDATA notes that the SMT market in the UK is usually seen as very price driven. It reports, however, that the loyalty shown by its customers indicates they recognise that investing in premium products backed by expert support actually results in lower costs and higher profits compared with the purchase of cheaper equipment from supposedly low-cost vendors.
“We’ve invested a lot of time and money in helping the market to understand real cost of operating SMT equipment, and how it’s up-time and efficiency rather than the price of a machine that have the biggest impact on the bottom line,” said Paul Rooimans, Managing Director of MYDATA Automation Limited. “Our continuing strong success shows that these factors are becoming even more relevant to customers and potential customers as the economic situation gets tougher.”
“We’re confident that Adrian, with his broad and in-depth SMT experience, will help us to spread this key message even more widely,” continued Paul Rooimans, “so that additional users can enjoy the extra income that our equipment helps to generate. We’re delighted to welcome him on board!”
For further information:
Paul Rooimans, MYDATA automation
Flightforum 880, 5657 DV Eindhoven,
Netherlands
Tel: +31 40 2620667
Fax: +31 40 2620668
Email: paul.rooimans@mydata.com
www: www.mydata.com
Press enquires:
Amanda Price, Fresh Public Relations Ltd
12 Church Street, Kidderminster, DY10 2AA
Tel: +44 (0) 7875 029458
Fax: +44 (0) 1562 844202
Email: amanda@freshpublicrelations.co.uk